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Why Commodity and Lifestyle Brands Do Not Mix

A brand is not what YOU say it is. It’s what THEY say it is If you’ve been paying attention to niches outside of the bath industry, you might have read that the luxury brand Coach had lost its luxury cachet (to quote Fast Company.)…

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Inside ThermaSol’s Round Rock Groundbreaking Ceremony

ThermaSol and The Round Rock Chamber of Commerce & Economic Development Partnership gathered on September 29, 2014 to participate in the groundbreaking on the corporate headquarters and business development park. Round Rock Mayor Alan McGraw, Mitch Altman and Jari Ristola, CEO and President of ThermaSol…

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Team Steam: ThermaSol’s Martin Siwy Promoted

Effectively immediately, Martin Siwy has been promoted to Vice President of Sales + Marketing. Martin is a beloved member of the ThermaSol team, and we could not be more proud of him. In his new position, Martin will use his extensive knowledge of ThermaSol products,…

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Shyness At The Spa

A spa can be a place of wonder and relaxation. A place of Zen and peace. A place of…wait, wait, WHY IS THAT PERSON WALKING AROUND WITHOUT CLOTHES ON? (A spa can also be a place of surprises.) While every establishment has its own rules…

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Get Glowing Skin

As summer comes to a close, winter’s splendor is just around the corner. The colder months are perfect for bundling up by the fire, but that chilly weather can take a toll on your skin. Outside air is dry and frigid, and indoor heating is…

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Steam for Men

Normally, we’d start a blog post with a cute little anecdote with lots of flowery details, all to set up a thesis that we’d get to in the second paragraph, which we’d then fully describe by the fourth paragraph, and wrap up with a funny…

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Your Post-Workout Steam

We’re just gonna start off by saying, “Good job!” Why? Because you worked out! (Okay, well, even if you didn’t work out, by the time you finish reading this, you’ll be so psyched to Get-Thee-to-a-Steam-Room-After-You-Work-Out that we know you’ll work out.) So, where were we…oh,…

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ThermaSol: Made in the USA

We all know the impact of powerful words. “The only thing we have to fear is fear itself.” “Ask not what your country can do for you.” “Free samples!” But perhaps the most powerful words are the ones we rarely encounter: “Made in the USA.”…

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Incorporating Steam Into Your Daily Routine

Let’s talk about food for a minute. Every day, we eat. Sometimes, it’s a long, fancy meal; sometimes, we grab what we can on-the-go. Bottom line: food is part of our daily ritual in many different ways – from luxurious dinners to Pop Tart breakfasts…

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